Smirnoff asked me to design a consumer experience for their lemonade portfolio, centered around the launch of their new Blue Raspberry flavor. The brief highlighted the need to offer consumers an empowered indulgence while aligning the lemonade cocktails with a sense of escapism. My solution utilized monochromatic color palettes and neon undertones to craft an immersive, electric beach cabana atmosphere. I led the photography direction and designed the overall consumer experience.