Our team was tasked with elevating brand awareness and showcasing the breadth of JBL’s product offerings through a strategic media placement on the NYC Shuttle. Each product category was transformed into a distinct visual narrative, with dedicated train cars serving as immersive environments. Collaborating closely with our in-house production teams, we conceptualized, produced, and brought to life unique brand experiences—ranging from smart home audio solutions to vibrant wireless headphones—ensuring each space authentically reflected the innovation and personality of the featured products.